The Eram Group is above all a family group, whose creation was introduced in 1927 and 5 years later realized the launch of the Eram shoe brand. Today, the group maintains 11 stores and over 1100 points of sale. Each brand has its own e-commerce site since 2009, in B2C with the brands Gémo, Texto or Mellow Yellow and in B2B with the brand Parade.
Based on a thorough analysis and segmentation of Bocage’s database the Advalo teams, were able to identify the characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.
4 Eram : Saw a fourfold increase in its communications by opening new digital points of contact with its customers
With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.
5 Gémo : +25% conversion rate, by personalizing its communications with customers according to key moments of their journey
In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.
With the Advalo platform, Eram's teams have put in place personalization devices which send thematic newsletter campaigns to their clients.