ABOUT ROUGEGORGE

As a French brand, recognized for 25 years for its Corsican savoir-faire, RougeGorge offers its customers lingerie and swimwear sets in a wide range of sizes. Strengthened by its network of 235 stores in France and 11 in Belgium, the brand launched its e-commerce website in 2013, which now has more than 4 million unique visitors per year.

 

KEY MARKETING ISSUES

OF THE BRAND

 

By choosing the Advalo solution, Rougegorge wanted to meet 5 major challenges:

1- Recruit additional new customers to increase customer base size

2-Optimize acquisition campaigns by leveraging customer data

3-Increase customer activation by improving channel and message relevance 

4-Optimize conversion through hyper-customized recommendations

5-Detecting and accompanying each intending buyer until conversion

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