As a French brand, recognized for 25 years for its Corsican savoir-faire, RougeGorge offers its customers lingerie and swimwear sets in a wide range of sizes. Strengthened by its network of 235 stores in France and 11 in Belgium, the brand launched its e-commerce website in 2013, which now has more than 4 million unique visitors per year.
KEY MARKETING ISSUES
OF THE BRAND
By choosing the Advalo solution, Rougegorge wanted to meet 5 major challenges:
1- Recruit additional new customers to increase customer base size
2-Optimize acquisition campaigns by leveraging customer data
3-Increase customer activation by improving channel and message relevance
4-Optimize conversion through hyper-customized recommendations
5-Detecting and accompanying each intending buyer until conversion
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