[INFOGRAPHIC] UJA Winter Sales boosted thanks to personalized recommendations: 78% of online sales generated by customers who received a personalized email according to their browsing behavior

 

Founded in 1985, Un Jour Ailleurs now has more than 160 stores in France and around the globe and has been supporting women in their daily lives for more than 30 years with their unique know-how and creativity that is resolutely Parisian style. Driven by a desire for renewal, UJA is spearheading a "new couture spirit" and has embarked on a strategic repositioning that it wants to imbue with its marketing

 

Un Jour Ailleurs Challenges

In addition to its winter sales operations, Un Jour Ailleurs wanted to reactivate its customers with relevant product recommendations and encourage product sales.

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