«Thanks to Advalo’s algorithms, we were able to present the ideal product for each prospect and know when to push it at the right time.»

BodemerAuto is a trademark of Bodemer group. It includes thirty two Renault, Nissan, Dacia and Alpine dealerships located in the west of France. Each sales location also proposes multi-brand certifed used vehicles and an after-sales workshop.

On a daily basis the group relies on the expertise of its 1,200 employees to assist customers throughout the life cycle of their vehicle (purchase / maintenance / resale). In terms of results, it has achieved a turnover of over 600 million in 2017, with more than 30,000 vehicles sold.

Antoine Bourdy, Marketing Manager at BodemerAuto, granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments. We asked him the following questions : 

  • What were your expectations prior to choosing Advalo?
  • Why did you choose to work with Advalo?
  • How did Advalo answer your problem?
  • Can you tell us more about your campaigns?
  • What are the next steps with Advalo?
  • Why recommend Advalo?

 To discover Antoine BOURDY's answers and how Advalo  is helping BodemerAuto to respond to its challenges and objectives, feel free to download the entire interview.